Adestra, a leading provider of innovative marketing technology software and services, announces the appointment of Bradley Shore to its Board of Directors as Chief Finance Officer. Based in the company’s UK office, Shore brings more than 20 years of senior financial management experience in the technology and software industry to his new role.

He spent the last decade at The Pervasive Group of Companies as Group Finance & Commercial Director, and now joins Adestra at an exciting time following its successful expansion in the US and Australian markets. With 500-plus clients worldwide across a number of key sectors, Adestra has experienced annual double-digit revenue growth for more than a decade.

“I saw a big opportunity at Adestra,” Shore said. “As a private equity-backed SaaS business in the MarTech space, Adestra is being increasingly recognized as the “go-to” partner for enterprise clients worldwide. I’m looking forward to further accelerating the company’s growth by supporting its already-successful international expansion efforts and assisting the Board in achieving their expectations of the business.”

Henry Hyder-Smith, CEO at Adestra, comments: “Adestra is building a strong global client base and growing our market competitiveness across Europe, North America and Australia. Together with the recent multi-million dollar external investment, we are well positioned for the future. Brad is a strategic leader with an exceptional entrepreneurial spirit. I’m so happy to have him on board to help guide the company forward and realize our ambitious goals.”

Shore began his career with a software vendor and brings valuable experience in corporate finance transactions having overseen several acquisitions in previous roles. He is highly experienced in all lifecycles of business including successful turnaround, raising capital, MBO, Acquisition (Share & Asset Purchase), and Trade Sale/Exit.