Netwise Hosting officially made the switch to true 100% renewable energy at its fast-filling London Central data centre. This places the organisation right at the head of the field in terms of its commitment to a sustainable future, as one of the first data centre operators to push entirely renewable energy in the UK.

Netwise will join ranks with the likes of Google, who are themselves committed to making the switch across their entire global estate by the end of the year.

This comes as welcome news to everyone in the industry, as current estimates predict global data centre power usage to top 500 terawatts by 2020. That’s over 3% of the world’s energy consumption, an unignorable figure that places data centres at the epicentre of responsibility for spearheading and supporting genuine renewable energy schemes.

Netwise Hosting, now two years on from launching its London Central facility, turned to specialist provider Ecotricity for the delivery of this ground-breaking change, as leaders in the supply of truly green energy.

Crucially, rather than relying on ambiguous carbon credits and misleading offset schemes, Ecotricity generate this energy themselves using the wind, the sun, and soon the sea. This is directly in keeping with Netwise Hosting’s own ethos of owning and controlling as much of the service chain as possible.

Matthew Butt, Managing Director at Netwise Hosting, commented on the recent change: “This is a big step for us in setting the standard for the future of data centre operations, particularly in a major capital city like London. We are incredibly proud to be delivering our customers with what may well be the greenest data centre service set in London, if not the UK.”

This bold new move works together with the industry-leading Power Usage Effectiveness rating already achieved at Netwise Hosting’s London Central data centre, which is one of the lowest in Europe. It is through the intelligent deployment of evaporative and free cooling technologies that allows the facility to reach its impressive PUE of just 1.12 [lower is better, with the average at 1.60].

Netwise Hosting work with a wide range of clients who now consider ‘going green’ to be a major priority for their service delivery. None of these are more prevalent than Krystal, who are one of the UK’s largest cloud hosting companies, and who actively push responsible service provision. Earnestly evolving energy procurement in line with these pressures has become a primary driving force behind Netwise making the jump to a renewable supply at its private facilities, both now and in the future.

Matt Seaton, Senior Manager at Netwise Hosting, also commented: “We now work with several large service providers who are feeling added weight every day in reducing their carbon impact, as computational demands continue to increase. We’ve listened to this demand, and helped our early adopters in delivering this to their end clients.”

Netwise plan to run a range of events and engagement activities to increase awareness around the importance of delivering services to end clients using energy sourced responsibly. The first of these occurred this month, with a soft launch of the company’s new ‘green wall’, now in place at its London Central facility.