Today, experience design agency Sparks Grove, part of management consultancy North Highland, announced the addition of a London-based team, continuing to expand the agency’s presence outside the U.S. The diverse and multidisciplinary team in the U.S. will be augmented by 18 additional team members based in the UK market.

“With Sparks Grove presence already established across the U.S. in major markets including Atlanta, Charlotte, Nashville, New York, San Francisco and Seattle, we are excited to expand our experience design capability to London,” said Global Head of Sparks Grove Elizabeth Searcy. “Diversity of thought and experience is paramount to who Sparks Grove is, and the addition of our London team continues to enhance this quality. Having just celebrated the 10-year anniversary of Sparks Grove, it’s a great next step in our story to grow our global agency capabilities.”

With strategic projects already underway with several clients in the fast food and telecommunications industries, among others, Sparks Grove’s London team is well positioned to help leading companies create experiences that matter and build things people love to use. Areas of expertise and offerings include experience design, marketing strategy, user engagement, customer research and insights, creative communications, digital and design development, and employee engagement, in addition to other areas across the broad spectrum of marketing.

“Officially launching the Sparks Grove brand in London allows us to enhance the services we offer to our clients,” said Charles Vivian, London Market Lead for North Highland. “I welcome the talent, creativity and insightful thinking of our Sparks Grove team members and know they will all play an integral role in supporting our clients’ success in the UK.”