The Virgin Group has announced the appointment of Amy Stirling to become its Chief Financial Officer.

As CFO of the Virgin Group, Amy will be responsible for the Group’s overall financial and risk positions as well as accounting, tax, treasury and key portfolio matters. Amy will use her expertise and experience to manage the Virgin Group finances as the brand continues to expand in five core industries – mobile telephony, travel and transportation, financial services, leisure and entertainment and health and wellness.

Most recently Amy was the CFO for The Prince’s Trust, however much of her career has been in TMT (Technology, Media and Telecommunications). She was the CFO of the public company TalkTalk until 2013 following its demerger from the Carphone Warehouse Group. Prior to the demerger, Amy spent ten years working with the telecoms businesses of the Group.

Before working in the telecoms sector, Amy held several finance and commercial roles, including business development at the Rank Group. Amy also has experience as a non-executive and currently sits on the boards of Pets at Home and RIT Capital Partners. Amy replaces JP Moorhead who is joining the investment arm of Fidelity International Limited (FIL), Eight Roads as their Chief Operating Officer.

Josh Bayliss, CEO of Virgin Group said: “It’s great to have Amy joining us as Chief Financial Officer. She brings a wealth of knowledge at an important time as we continue to expand Virgin into new sectors such as cruises, hotels, sport, and space.

“With our ambition to grow the brand and further developing our investment strategy, Amy’s extensive financial and board level experience will be vital in ensuring we can continue to do this efficiently and effectively.”

Amy Stirling, CFO of Virgin Group said: “I’m delighted to join the team at Virgin. The diverse range of global investments and the progressive culture attracted me to the role and I can’t wait to get started. There are a number of key milestones on the horizon and I’m looking forward to the challenge ahead.”